About Us


I am so happy you're here! 

12 Tribes Boutique sells cool, casual clothing for versatile women. Many of us play so many different roles - mom, wife, friend, business owner, teacher, nurse, SAHM... 12TB sells clothes that you can wear for all of those roles while looking & feeling great. We are connecting women with fashion in downtown Helena MT and online. 
12 Tribes was established in 2021, the year after world fell apart! After a year of separation, anxiety, fear, and "social distancing", we all needed something to bring us together. Spending time with my amazing friends, from all different walks of life made me feel like things were returning to normal, and like I was a part of something. We all hype each other up, lifting one another and believing in each other and ourselves. I wanted to create something that would emulate this feeling, bringing more women together to connect and feel like they were a part of this tribe. 
My name is Bobbi Mickelson. I am a wife and mama to two beautiful and spirited children. I want to offer clothes and an experience that makes all women feel beautiful in their own skin. As a mom, I know how hard it can be to take time for yourself. I hope to make it easier for women to find high quality, fashionable items that are flattering on all shapes and sizes at an affordable price. 

"Clothe yourself with compassion, kindness, humility, gentleness, and patience. And over all these virtues put on LOVE, which binds them all together in perfect unity." Col 3:12

Welcome to the tribe. 
***We've moved!***
901 N. Last Chance Gulch, Helena MT 
Tuesday - Friday 10am-6pm
Saturday 10am-4pm